Coaches Best Sales Framework
The Confident Sales Framework
The body to follow
Yes – Send It To Me
Get the free guide in your inbox now.
Enter your name and email and we’ll send it straight over.
You’re Not Imagining It
If any of these sounds like a call you’ve been on, this guide is for you.
You get on a call feeling hopeful. The conversation goes well, they open up, they connect, they seem to understand what you offer. And then somewhere in the last ten minutes the energy shifts and they say “I’ll think about it.” You replay it for days and still don’t know what happened.
You’ve started giving your best insights on calls, hoping it will demonstrate your value. It keeps not working, and you’re starting to wonder if maybe you’re actually making it harder for people to say yes.
Making an offer feels like the moment you stop being a coach and start being a salesperson. So you rush it, you go quiet, or you don’t quite make it at all. The conversation ends somewhere other than where it was meant to go..
These aren’t personality flaws or signs you’re wrong for this work. They’re five specific, learnable mistakes, and the skills you need to fix them are very likely skills you already have.
The Free Guide
Here’s what you’ll find inside.
The Free Coaching Trap
Why giving your best insights on a sales call is the one thing that most reliably prevents people from hiring you, and what’s actually happening when it backfires.
Winging It and Hoping Your Presence Carries You
How treating every call like an improv performance creates unpredictable outcomes, and why a simple structure makes your best qualities show up consistently, not just when conditions align.
Listening to Their Words Instead of Their Meaning
The deep listening skill you already use in coaching sessions, and why most coaches stop using it at exactly the wrong moment on a sales call.
Diagnosing the Symptom, Missing the Root
Why responding to the problem they can name rarely produces the certainty they came looking for, and what creates the “you’re the first person who actually gets this” moment.
Fading at the Close
What happens to the conversation when you go quiet at the moment of invitation, and what it actually communicates to the person on the other side, regardless of your intention.
Plus: A note on the thread running through all five mistakes, and the one shift that addresses them at the root. (It has to do with skills you already have. You just haven’t learned to use them in this context yet.)
─ 15+ Years Sales Mastery
─ Hoffman Institute Enrollment
─ Dating with Dignity – 10+ Years
─ $1,750–$50,000 Programs Sold
─ Multiple Six-Figure Years
About the Author
Tessa Alburn
Tessa Alburn has spent 15+ years selling transformation, from retail floors to retreat programs to five-figure coaching packages. At the Hoffman Institute, she helped grow alumni sales by nearly 400%, not through scripts or closing techniques, but through listening and genuine connection.
Tessa Alburn has spent 15+ years selling transformation, from retail floors to retreat programs to five-figure coaching packages. At the Hoffman Institute, she helped grow alumni sales by nearly 400%, not through scripts or closing techniques, but through listening and genuine connection.
“I never learned to be someone different on a sales call. I learned to be more of who I already was.”
For over a decade at Dating with Dignity, she was the person they sent the most difficult sales calls to, skeptical clients, high-ticket conversations, people who had been burned before and needed to trust again. She sold packages ranging from $1,750 to $50,000.
This guide is built on what she actually learned across those fifteen years, and on the patterns she’s observed in the coaches who came to her with the same struggles you’re describing right now.
Ready to understand what’s actually happening on your calls?
Enter your name and email below. We’ll send the guide straight to your inbox, no pitch, no countdown clock. Just five honest explanations and a direction forward.