Tessa’s sales career began the hard way: cold-calling strangers from a word-for-word script, selling TV subscriptions one household at a time. She learned early what scripts can teach you, and exactly where they fail.

What followed was fifteen years of selling across more contexts than most sales trainers ever encounter. Retail floors. Art galleries. SCUBA courses. Handcrafted jewelry. Healing services. Professional consulting contracts. Live events filled with hundreds of people. And eventually, the kind of high-ticket transformation programs that require a buyer to trust you completely before they’ll say yes.

Along the way, she was taught what the sales industry calls “challenge tactics” confrontational techniques designed to break down resistance, manufacture urgency, and push people across the finish line.

She used them. She got results. And she walked away.

“Getting people to say yes wasn’t the problem,” she says. “The problem was how it felt, for them, and for me.”

The real turning point came when Tessa joined the enrollment team at the Hoffman Institute, selling their $3,500 retreat process. There were no written materials, no polished scripts, just a phone, a list of prospects, and a lot of critical listening to every word said.

So she built her process from the ground up. Not from sales methodology. From listening and from coaching.

She learned to reflect back what she heard. To connect the dots people couldn’t see themselves. To hold space for a decision without pushing toward it. Alumni enrollment grew by nearly 400% over her first four years. Not because she got louder or more persuasive, but because she got quieter and more precise.

That discovery shaped everything that followed.

At Dating with Dignity, Tessa spent more than a decade selling coaching programs that grew from $1,750 packages to $30,000 year-long engagements, and eventually to $50,000 for premium clients who needed everything she had to offer.

But the numbers aren’t the most important part of that story.

The most important part is who she was asked to call.

When there was a prospect who’d been burned by a previous coach, Tessa got the call. When someone had been removed from the program and wanted back in, Tessa got the call. When the sales team encountered someone too skeptical, too wounded, or too complicated, Tessa got the call.

She enrolled them.

Not because she was more persuasive than her colleagues. Because she was more willing to listen. To slow down. To find the real gap between where someone was and where they desperately wanted to be, and articulate it more clearly than they could themselves.

That’s the skill at the heart of the Confident Sales Framework.

Tessa has worked in contexts that required her to sell services people had never heard of, healing modalities that needed explanation before they could be considered, programs that required deep personal trust before a single dollar changed hands. She’s sold from the front of a room at live retreats, on follow-up calls the day after an event, and one-on-one over a relationship that spanned years.

She’s also spent three years as a coach trainer, teaching other coaches how to show up in front of clients and create results. She knows both sides of this equation, what it takes to sell, and what it takes to coach.

Beyond sales, Tessa has built a coaching practice that spans life, business, and personal transformation. Her clients come to her carrying the weight of patterns that haven’t shifted despite years of effort, the beliefs, blocks, and invisible ceilings that keep capable people from the results they’re working so hard to reach. She works with them in the emotional, practical, and spiritual dimensions simultaneously, because in her experience, lasting change rarely happens in just one. The breakthroughs her clients describe aren’t incremental. They’re the kind that change what a person believes is possible for their life.

Her work has touched the healing arts as well. As a Reiki Master, she’s held space for clients working through transformation at every level, physical, emotional, and spiritual. That depth informs the way she approaches enrollment: not as a transaction, but as the beginning of a relationship.

She’s never taught people to be someone different on sales calls. She teaches them to be more of who they already are.

Here’s what Tessa understands that most sales trainers don’t:

The skills coaches resist using in sales, deep listening, pattern recognition, emotional attunement, holding space without judgment, are exactly the skills that make sales conversations work at the highest level.

The problem isn’t that coaches are bad at sales. The problem is that no one has ever shown them how to apply what they already do brilliantly to the enrollment context.

That’s what Tessa spent fifteen years figuring out. And it’s what she built the Confident Sales Framework to teach.
When you learn from her, you’re not getting theory. You’re getting a system forged through thousands of real conversations, with skeptics, with wounded buyers, with people who needed someone to see them clearly before they could take the leap.

Multiple 6-figure years. Clients who’ve stayed for 5 and 7 years. Sales from $1,750 to $50,000. Every one of them built on the same foundation: genuine connection, expert diagnosis, and an offer delivered with complete conviction.

That foundation is what she’s handing you.

When you work with Tessa, you’re learning from someone who:
   • Has generated multiple 6-figure years through heart-centered sales
   • Sold everything from $1,750 packages to $50,000 premium programs
   • Built lasting client relationships (some spanning 5-7 years)
   • Developed signature systems that make offers irresistible

She’s never forgotten what it feels like to dread a sales call, to give your best insights away for free, or to watch a promising conversation drift away without ever understanding why.

That’s exactly why she built this, so you never have to feel that way again.